A CRM automation agency built to stop leads slipping away.
Upright Stack builds the CRM automation, follow-up, and integrations that close the gaps leads slip through, for local service businesses in the US, UK, and Australia.
- 5 yearsBuilding CRMs, automations, and integrations
- US, UK, and AUWhere our clients are
- Every buildTested and signed off before launch
Why Upright Stack exists
I started out in chemistry, then spent the last five years building CRMs, automations, and integrations for service businesses in the US, UK, and Australia.
Almost every business I worked with had the same problem. Plenty of leads were coming in, but nothing was catching them: calls went unanswered, follow-up stopped after one text, and the tools didn't talk to each other.
I started Upright Stack, a CRM automation agency, to fix that properly. I run your audit and design the fix myself, our team builds it, and I review every system before it goes live. You always know who is accountable for your results.
One contact, a team behind it
One person you deal with
Your audit call is with Muhammad, and he stays your point of contact from the audit through launch.
A team builds to one standard
Our team builds from a written plan, using the same patterns on every project, so nothing depends on one person's memory.
Every build reviewed before launch
Nothing goes live until it has been tested end-to-end with test leads and signed off by us.
What we've built and what changed
“A new lead used to wait most of the day for a reply. Now every lead hears from us within minutes, and nobody on the team has to remember to do it.”
“We were losing jobs between the quote and the contract. Now the follow-up and the contract go out on their own, and customers sign the same day.”
“Our old CRM was a mess we didn't even own. The move was seamless: no downtime, nothing lost, and the system is finally ours.”
The way we build
Automation over admin
If a step can run itself reliably, it shouldn't depend on someone remembering to do it.
Built for your process
We start from how your business actually sells, not a template we reuse for everyone.
Plain about what AI can do
AI handles the quick replies and qualifying. Anything that needs judgment goes to a person.
Stop losing leads you already paid for
Book a free 30-minute Lead Leak Audit. Your written Leak Map arrives within 48 hours, yours to keep.
We take on 4 new clients a month, so every build gets full attention.